Green is the New Black
After nearly one hundred years of putting little blue labels on the backs of colourful cute canvas sneakers, Keds has gone green – literally! In an effort to care for the planet and those who live here, Keds is rolling out a shoe that treads lightly on Mother Earth.
The shoes, available in two styles and five different colors, are made from 100% organic cotton, 20% recycled rubber and nontoxic dyes and inks. Furthermore, they feature nickel-free eyelets and recycled insoles. The shoe laces are made from 100% recycled PET (water bottles).
For every pair of Keds Green Label sold in 2009, Keds will plant a tree in partnership with the Arbor Day Foundation. How is that for putting your best foot forward!
