“The Linda Loudermilk brand is design with a higher purpose.”
Visionary couture and eco-designer Linda Loudermilk has been named by “W” Magazine as one of the top 20 innovators to watch. Coined as the “Vivienne Westwood of eco” by Elle Magazine, Loudermilk has spearheaded the creation of a new, luxury eco™ lifestyle, blowing old concepts of environmental living out of the water. Through her revolutionary designs and radical spirit, Loudermilk has redefined sustainability as something alluringly sexy, fun and edgy.
Linda’s personal mission is to influence change on the planet and change within ourselves, the consumer, as we and the planet are directly correlated to one another. Linda’s purpose is to ignite expressiveness, encourage clarity in the choices of daily life and through awareness bring about gratitude of this planet, our home, within which we reside and from which we are fed. Her design, practice and materials are brought together mindfully from her core.
Six years ago, Loudermilk had made it to the Paris runways and the top of high fashion. In that moment she should have been rejoicing in the accolades. Instead, she felt empty. In Loudermilk’s own words,
“I was creating beauty, but beauty without soul.” She realized then that she wanted to make a difference in the world, to shift the way people think about the earth. With groundbreaking passion, she began researching products that are sustainable, by meeting with and learning from scientists and seeking out companies that create fibers without pesticides or other toxic processes. She developed relationships with manufacturers that do not poison the water supply as they have a consciousness about their effect on the earth and founded luxury eco™.
Luxury eco™
Luxury eco™ is an emergency survival plan, fueled by design. Fabrics are made of sasawashi, bamboo, sea cell, soya and otherexotic self-sustaining plants. Loudermilk´s belief is that the clothing andaccessories we wear, the products we use and the vehicles we drive area perfect conduit for the spirit of this complex, colorful and rockin’earth: this is luxury eco™.
According to Loudermilk, nature is the original punk. Her inventive style packs an iconoclastic punch from noirish suits—to sculpturally sexy shift dresses—to jeans cut deadly on the hip. That flair for the dramatic comes innately to Loudermilk, who studied Shakespeare and costume design at Oxford University in England “one of the world’s leading academic institutions.” Loudermilk’s intuitive sense of tailoring, passed down from her couturier grandmother and experience as a sculptor is the very foundation from which she embellished upon in becoming what she is today. Linda’s fine designs are passionately hand finished and mostly made in the USA.
Loudermilk’s mission is to define every aspect of life as radically and decidedly eco-responsible. She is recognized as the first to identify and successfully market to the luxury eco™ consumer. Her extraordinary vision and commitment to research and product development have established her as an authority and positioned her company years ahead of the competition in understanding how to generate sustainable profits in this emerging market.
For Loudermilk, there is no question: change is inevitable. It is the only way to the future.
The liveeco team
