American Apparel is the best when it comes to the basics such as leggings, vests and tees, not to mention all the funky, vibrant colours available. Their Organic Collection is a selection of the most popular styles made from 100% USDA Certified Organic and pesticide-free cotton. A low-impact dyeing process, which eliminates chemical waste is also used on the organic range.
American Apparel joined the Cleaner Cotton Campaign by buying 30,000 pounds of Cleaner Cotton (also known as B.A.S.I.C. cotton) to incorporate into their non-organic line. The Cleaner Cotton Campaign, led by the Sustainable Cotton Project, was created to offer farmers profitable strategies for reducing chemical use in cotton cultivation. The program also avoids the use of genetically modified seeds. In 2007, the California Environmental Protection Agency reported that 2,000 acres of Cleaner Cotton were grown, preventing 7,000 pounds of chemicals from infiltrating our environment.
Other environmental initiatives by the company include: recycling – scrap fabric is turned into yarn for new garments when possible or used by our custodial team for cleaning; water and energy efficiency; sourcing of more sustainable fabrics such as bamboo and recycled polyester; solar-powered factory in downtown LA and a bike lending program to employees.
The liveeco team
