Eva Longoria – the real ´green celeb´ deal

Eva Longoria Parker is owner of Beso, a new, eco-friendly Las Vegas restaurant/nightclub which occupies a very prominent spot in the Crystals retail center, across the bridge from the Mandarin Oriental.

Longoria Parker explains how she became an environmentalist: “Growing up on a ranch with lots of land and animals, I came to appreciate the beauty of nature and the simplicity of life. It is because of this that I have an intense love for the earth and mother nature. My father instilled in me the idea of conservation at an early age and it has stuck with me since. He would take us camping for days at a time and teach us how to eat and survive off the land. He taught us how to find water, what berries to eat off trees, how to plant our own vegetables. I remember my dad always walking around the house turning off lights constantly and always yelling at us if we left the water on while brushing our teeth. To this day, I cannot be in a house where there are lights on in a room that is not being used. And I often yell at Tony for leaving the water on while brushing his teeth. I have managed to carry my conservation ideas into my own life. I don´t use bottled water in the house, we recycle, and use reusable bags at grocery stores. So when the time came to build out Beso and the Nightclub Eve in Vegas, I wanted to take advantage of the opportunity to do this right for mother earth.

The original Beso is already a successful L.A. restaurant. The City Center edition was created as a green version to meet LEED certification, with upgrades such as: a special $350,000 stove hood and scrubber to filter volatile organic kitchen compounds; Swarovski crystals which were reclaimed from the Oscars broadcast for use as chandeliers; reclaimed woods throughout; recycled wallpapers; recycled and compostable to-go boxes; recycled paper menus; a green cleaning crew; lots of natural light to save power during the day; locally sourced building materials to save on shipping and reduce the transportation carbon footprint.

Beso was not Eva´s first blush with going green. Eva and husband, NBA player Tony Parker, personally live in two green homes, one in L.A. of course, the other in Texas (he plays for the San Antonio Spurs). She is the driving force behind HEB Bags, which are green shopping bags to replace plastic for the HEB grocery chain in Texas.

Longoria is also developing the Greenville Project in Portland. This is a refurbished all-green mall that will be converted from an existing building. Greenville is billed as a hip, fully sustainable project that will set the tone for green urban lifestyles. It systems will save 1.2 million gallons of water over the current infrastructure, and power costs will decrease by 30 percent. It is scheduled to come on stream in late 2010.

Longoria recommends that the typical American family do the following things to go green: “I always find that a huge misconception for people is that they feel one person cannot make a difference in the world of conservation. And it is actually the contrary; we can change the world one person at a time. You can make very small changes in your life that will have a huge impact on our future. You don´t have to make extreme choices to help make the world a greener place. Plant a tree, recycle, use reusable bags at the grocery store, don´t filtered water in reusable canteens, reuse your towels after showers, next chance you get to buy a new car — buy a hybrid, it will change your life. Every little bit helps and makes a huge difference.”

Source: The Huffington Post

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