This month Quiksilver and Roxy are joining forces to promote the message No Water Sucks, a Europe-wide campaign aimed at protecting our water resources. On both the Quicksilver and Roxy website internet-users are invited to post their pictures illustrating ‘a lack of water.’ The winning picture will be the one that garners the most votes from other internet-users in a one-click voting system. The winner will receive two cheques of €1000 each, one of which will be fully donated to one of the three charities the winner will have selected. For every photo posted on the websites, Quiksilver and Roxy pledge to replant a tree.
Alongside the eco products that make up an integral part of the Quiksilver and Roxy collection, a limited series of t-shirts and bracelets bearing the No Water Sucks slogan will be available in Quiksilver Stores. For every eco-product sold during the campaign, one euro will be donated to support three water protection projects run in partnership with Save Your Logo*.
The eco products in the Quiksilver and Roxy collections are distinctive by their recycled label tags that feature green versions of both the Quiksilver and Roxy logos. The products are mainly made out of organic cotton or recycled polyester. When a product is developed, its impact on the environment is taken into account throughout its lifestyle. For a Roxy or Quiksilver product to be classed as an eco-design it must be simple, durable and made out of environmentally friendly materials. The product must also be shipped to stores by river or land based transport. At the end of its life, it can be returned to a Quiksilver Store for recycling and the lifecycle starts again.
*Save Your Logo is a program of endowment fund for biodiversity which involves various brands whose logos symbolise natural elements (Mountain/Wave). These brands are encouraged to preserve those elements which have contributed to their success.
Source: Eco Fashion World
The liveeco team
