What if your jeans could save up to 16 million litres of water?
As you are all aware, water is becoming an extremely scarce natural resource. And as most of us know, the fashion industry puts huge demand on the water supply and to be blunt, tends to waste a lot of this water in the manufacturing process. Levi´s is now coming to the party and doing their bit to help conserve the amount of water they use when manufacturing their jeans.
An average pair of Levi´s jeans needs 42 liters of water to be dyed, washed, and finished. Once we take them home we use even more water caring for our jeans using 21 liters every time we wash our jeans. The brand is now offering one way to address the water used in their part of the equation:Water<Less™ jeans.
Water<Less™ jeans reduce Levi’s water usage by an average of 28% per pair–and up to 96% for some styles. It’s not going to fix the problem, but it’s a step in the right direction and we applaud them for this initiative. Now if only other mainstream retailers would follow suit…
Check out the video launching this new range
It appears that the Water<Less range is only available in menswear, view the range
The liveeco team
