DAF alumni, Hannah Lavery of Hannah Collection, has launched a new range for summer 2012/13. And we’re loving it!
We first told you about Hannah’s range last year when we spotted her line at the annual DAF end of year fashion show. Live Eco loves Hannah’s approach to sustainable fashion design which is to encourage investment buying.
“Being an eco-consious designer in South Africa has many challenges. Eco-friendly fabrics are often hard to come by and too expensive for many small businesses to afford. The major problem with the fashion industry is that it produces too much. Disposable fashion has created ever growing landfills. To reduce excess I wanted to encourage ´investment buying´. The kind of buying that our parents and grandparents did – the ones of quality that allow us to dig through their cupboards and pull out that special coat that looks like it was bought yesterday. I therefore based my range on fashion ´classics´ so that pieces can last through many seasons and trends. In order to keep these looks modern and in line with the ´newness´ demanded by modern living, I made each piece changeable and/or reversible. This strikes a balance between investment buying and keeping up with the times,” says the young designer.
We love the on trend pastels in this summer collection. Hannah Collection is now available online as well as at a couple of stores in the Cape Town area.
