Will.i.am is no stranger to the fashion world. In August we told you that the rapper would be collaborating with Coca-Cola on a recycled lifestyle brand. Well now the said brand has come to life.
The 37 year old Black Eyed Pea recently launched Ekocycle in New York. The range it set to include aspirational clothes and lifestyle products made from recycled materials.
In his mission to make recycling cool, Will.i.am has teamed up with big brands such as Levi’s New Era and MCM, who have all signed up with Ekocycle – with more expected to follow.
Keep an eye on their Facebook page for updates.
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