Freedom of Animals is adding to the cruelty-free accessories world with a line of luxury bags.
The label was founded in 2012 by stylist Morgan Bogle and her photographer boyfriend Scott MacDonough, these well-crafted carriers could easily pass for high-quality leather. The couple’s journey to green fashion design began just a year and a half ago. “We got to the point where we felt that all our volunteering with animals—taking dogs in and working at wildlife sanctuaries—wasn’t enough,” Bogle told elle.com. As they brainstormed ways to be more vocal about their passion, they realized fashion was a great platform—and it didn’t hurt that their day jobs gave them a leg up in understanding the industry.
Citing McCartney, Céline, and The Row as design inspiration, the duo decided to tackle accessories, since animal skin is generally the go-to material for bags and shoes. But they upped the ante even more when they agreed to also stand by a one hundred percent sustainable MO. Not only is the faux-leather composed of recycled plastic and organic cotton, the accessories are colored with vegetable-based dyes. Still, it’s clear that the couple remains as devoted to style as they do to ethics—the Live Eco team is lusting after the Chaye clutch as well as the Tuti fold-over clutch.
Bogle told elle.com more about the brand’s mission, her favorite eco-chic boutiques, and what it’s like for her and MacDonough to count Anne Hathaway, Kerry Washington, and Sarah Jessica Parker as brand fans. Read the interview here.
