Toby Scheckter, former racing driver and son of South African Formula One Legend Jody Scheckter, launched the world’s first organic and vegetarian certified energy drink, Scheckter’s OrganicEnergy in South Africa. Already available in many markets around the world, Scheckter’s international success comes from the product itself being organic, ethical, trustworthy and simply delicious.
“I was tired of drinking ordinary energy drinks full of cheap synthetic ingredients I could not pronounce, so I spent two years sourcing the world’s best quality organic ingredients that deliver on taste, sustainability and also give a powerful boost of energy” say’s Toby Scheckter about how it all started.
The world’s number one selling organic energy drink is now proudly Fairtrade certified too. The organic sugar used in it is sourced from small-scale Fairtrade certified farmers in the Caribbean’s. There are currently 93 Fairtrade certified sugar cane producers in the world representing over 40,000 small-scale farmers across 15 countries in Africa, Asia and Latin America.
“We are very excited to add Scheckter’s OrganicEnergy to the range of Fairtrade labelled products available in South Africa,” says Arianna Baldo Business Manager for Fairtrade Label South Africa. “This innovative product doesn’t only taste really good, but it also translates into tangible benefits for the sugar farmers who receive a Fairtrade Development Premium to invest in their businesses and communities upon every sale of sugar on Fairtrade terms. These funds are generally used for projects such as clinics, classrooms and clean water, or for technical services and agricultural programmes to increase yields and improve efficiency”.
In addition to the Fairtrade sugar, Scheckter’s OrganicEnergy contains a mix of the finest Sicilian organic lemon, Iranian organic pomegranate and German and Austrian elderberry juices. The active caffeine ingredient is Brazilian Guarana raw green coffee bean extract and organic green tea; which give a more sustained release of energy than other energy drinks. Ginseng is finally added which helps mental performance and provides additional energy & support for the body’s immune system.
The ingredients in Scheckter’s OrganicEnergy are all completely organic and free of any toxic chemicals like herbicides, pesticides, fungicides, GMO, preservatives, artificial colours, flavours or synthetic caffeine. This year Scheckter’s OrganicEnergy drink was approved by the international anti-doping body Informed-Sport, which means that whether you are a sports person, elite professional or an amateur you can enjoy a can of Scheckters. What’s more is that Scheckter’s OrganicEnergy drink is also available in a Lite variant. The same delicious taste as the original but with the added bonus of using LO GI Organic Agave nectar instead of cane sugar, which means it has one third less calories than the original.
Locally, Scheckter’s is available from Woolworths, The Wellness Warehouse, Kauai, Engen QuickShops and selected Pick & Pay, Spar, Shoprite, Checkers, Fruit & Veg City, Foodlover’s Market as well as other quality food retail and convenience food outlet.
