Lately I have been receiving a lot of mails from individuals who are trying to setup new eco-friendly and ethical businesses and have launched Kickstarter campaigns, looking for backing or exposure and taking a look at PERSON, I think I may have found one that is worthy of talking about.
Who doesn’t love a perfectly fitted plain white tee? It’s a wardrobe staple in many a “person’s” closet. PERSON offers stylish, organic cotton t-shirts at wholesale prices. What separates the PERSON t-shirt from the rest? In a word: design. It’s made for people who appreciate the value of design and its impact.
From the cut of the t-shirt (a flattering and versatile silhouette), to the material choice (sustainably-harvested, organic Pima cotton), to how it is made (locally, in Sydney) and sold (directly to consumers at wholesale), a PERSON t-shirt is the product of a series of conscious design decisions.
“We wanted to be able to make clothing for people who are interested in being connected with the process,” says PERSON cofounder Nina Field. “People who care that the good thing they like is also good behind the scenes.”
PERSON is the brainchild of Sydney designers Nina Field and Esther Hopkins, who each have 15 years of experience in fashion and design. Field is an independent fashion designer and tailor with a background in eveningwear, bridalwear and lingerie. Hopkins is a branding and animation designer who has worked in Sydney, London and Amsterdam with clients such as MTV, SBS and National Geographic.
Looking for stylish, organic clothing, but not finding any that matched their taste, Field and Hopkins decided to combine their talents to create their own brand – starting with their personal re-envisioning of an essential piece: the t-shirt.
“I’m always on the lookout for a well-cut, soft-to-touch and timeless t-shirt – something you can either dress up or down,” says Hopkins. “Finding the perfect tee is hard enough, let alone an organic one, so I think with these qualities PERSON will please a lot of people.”
Find out more about their Kickstarter campaign here but hurry if you want to pledge as the closing date is 20 December 2013. Good Luck to the PERSON team, we hope to visit Aussie soon and pick up that perfect white tee while we’re there!
