No Doubt front woman, Gwen Stafni, has joined forces with uber chic denim brand, 7 for All Mankind, founder Michael Glasser to parlay her unique brand of laidback-chic into a line of elevated basics made with dissolved tree pulp. Due in stores this spring, the 18-piece DWP (that is, Design With Purpose) collection will revolve around a slouchy, tapered trouser derived from Tencel but treated and coated to resemble leather, brushed silk, or relaxed denim. For balance, the duo devised filmy tanks, motorcycle vests, and cropped tees—again in Tencel—as well as a jumpsuit and a dress.
“What’s so great about DWP for me is it’s different from anything I’ve ever done, working in L.A. and having the factory right here,” Stefani told The Hollywood Reporter.”With L.A.M.B., we have so many categories within the collection and you have different factories that do specific things, so you are a little detached…The actual designs are very simple because it’s all about everyday wear. So that’s different and new.”
Via Ecouterre
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