This Saturday, 29th March, at 8:30pm marks the world’s 8th annual Earth Hour campaign.
Earth Hour is a worldwide grassroots movement uniting people to protect the planet, and is organised by WWF. Engaging a massive mainstream community on a broad range of environmental issues, Earth Hour was famously started as a lights-off event in Sydney, Australia in 2007. Since then it has grown to engage more than 7000 cities and towns worldwide, and the one-hour event continues to remain the key driver of the now larger movement.
Earth Hour Blue
2014 marks the launch of Earth Hour Blue. Earth Hour Blue is an all-new digital crowdfunding and crowdsourcing platform for the planet to capture the power of the crowd and engage people around the world beyond the lights out event. The crowdfunding section of the platform allows participants to financially support and deliver positive, tangible changes to the environment and communities all over the world. Individuals can also use Earth Hour Blue’s crowdsourcing platform, which will call for people to add their voice to some of the biggest environmental campaigns across the world.
Earth Hour 2014 will be held on Saturday 29 March between 8.30PM and 9.30PM in your local time zone. The event is held worldwide towards the end of March annually, encouraging individuals, communities households and businesses to turn off their non-essential lights for one hour as a symbol for their commitment to the planet. The campaign aims to encourage an interconnected global community to share the opportunities and challenges of creating a sustainable world.
[youtube_sc url=”http://youtu.be/sFIL0l-e1j4″ title=”earth%20hour%202014″]Go Beyond the Hour
The first thing anyone can do to get involved is to turn off their lights on Saturday. But there’s much, much more. But our full ambition is for people to take action beyond the hour. Whether it’s supporting a crowdfunding or crowdsroucing campaign on www.earthhour.org or getting involved in Earth Hour campaigns in their own country, or starting the movement in their own community. The vision is always to do more, so make the light switch the beginning of your journey.
This year there is also an Instagram competition running by using the hashtags #earthhour #spiderman and #yourpower see www.earthhour.org for more details.
