The Red Carpet Green Dress, Suzy Amis Cameron’s ethical-fashion campaign-cum-competition, has teamed up with Reformation to create a collection of eco-friendly dresses. While inspired by previous Red Carpet Green Dress designs, the dresses have been designed for a more wearable wardrobe, “No Red Carpet Needed” comprises six day-to-night silhouettes in colors such as burgundy, black, brown, light pink, and navy. Each dress is cut and sewn at Reformation’s renewably powered factory in downtown Los Angeles, where a variety of planet-preferable fabrics are employed. Among them: a Bluesign-certified Tencel-spandex blend, made using a closed-loop system, and three variations of formaldehyde-free viscose derived from sustainably managed forests.
Reformation, a cult favorite among it-girls such as Taylor Swift, Karlie Kloss, and Rihanna, will donate 25 percent of sales to MUSE School CA, a Calabasas-based educational nonprofit that Amis Cameron co-founded with her sister, Rebecca Amis.
Red Carpet Green Dress had came to life in 2010, when Amis Cameron accompanied her husband, director James Cameron, on his awards-circuit victory lap for Avatar.
“Red Carpet Green Dress is honored for the opportunity to showcase our designs at the Academy Awards, the most important red carpet of the year,” Amis Cameron says in a statement. “My intention behind this is to highlight the importance of consuming more conscious fashion, and partnering with an incredible brand like Reformation creates a tangible way to continue pushing that message forward.”
The dresses were unveiled at the 2nd Annual Red Carpet Green Dress Pre-Oscar Celebration at Chateau Marmont in Los Angeles last Thursday night. Ranging in price from $68 to $328, the dresses are be available at Reformation’s L.A. and New York City boutiques, as well as online at www.thereformation.com.
Source: Ecouterre
