Jean Baard
Currently living in: Cape Town (originally from Knysna)
@hiii_jean {Instagram}
Collection title: Urban Luxe
Tell us a bit more about your “URBAN LUXE” collection. What inspired you?
My collection is the perfect mixture of my favourite styles and details. It is simplistic and elegant. I was inspired by the modern business women on her day off. The key elements of my collection are pleats and the boat neck line.
If you had to match a song to your collection, what would it be and why?
Islands – The XX. It suits my very chilled collection.
What challenges have you experienced by adhering to the competition principles of using sustainable design techniques?
At first I had no idea what I would use to be sustainable. After researching the many ways to be sustainable I chose to use organic hemp and cotton. I found that these fabrics are not widely available. I love using busy patterns and bright colours in my work, the lack of choice and availability challenged me.
What does sustainable fashion mean to you?
I think it is important to make the concept of sustainable fashion known. Sustainable fashion should be available everywhere.
I can’t start my day without…
Planning it and making list of what needs to be done.
You are currently obsessed with?
Experiencing all the markets and beautiful restaurants/coffee shops Cape Town has to offer. Other than that- getting my work done.
3 things we don’t know about you…
I love my dogs – Bueno, Cassy and Pembie.
If I had to pursue a career in something other than fashion, I would be a baker.
I try to do everything right the first time, no wasting time.
What’s on your horizon?
When I’m done with my studies I want to be the best fashion buyer ever!
What is your most treasured piece in your wardrobe?
One of my mom’s jerseys, it has a little sheep on it.
Top tip when it comes to sustainable design…
Research what you have to work with, from there create as little waste as possible. I think using vintage/secondhand clothing as a base is a great idea.
The Remake Design Challenge is proudly brought to you by Pick n Pay in partnership with The Cape Town Fashion Council.
