“Necessity is the mother of invention”
According to founder, Anne-Kerr Kennedy, Hyde was born out of the need for natural, comfortable, yoga clothes that were stylish, fit well but still affordable. “Like many of my yogi friends, I wanted clothes that were as considered and thoughtful as my practice. I saw an opportunity to make graceful gear my business.”
This small New York-based company combines high quality organic cotton from Turkey, adds a touch of spandex for a little stretch, and then brightens the whole package with gentle soy-based inks to create some of the softest pants and tops in the most brilliant colors you’ve ever seen on the mat.
The liveeco team
