Clorox Green Works, a U.S. line of cleaning products launched the premiere episode of “The Green Housewives” at Sur in Los Angeles last week, with help from the Environmental Media Association.
Backing up the Green Housewives series is a study entitled “Green is the New Thin” which was conducted by KRC Research and funded by Green Works. The study implies that women won’t do anything environmentally conscious unless it’s accessible (93%), cheap (63%) and easy (59%), and that we feel more pressure to be green (39%) than skinny (29%).
Watch the promo from the new series below and tell us what you think?
[youtube_sc url=”http://youtu.be/EUE5a-k1quk” title=”green%20housewives”]
