2010

Green for Gucci

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As carbon footprints go, we all know the fashion industry has a mighty one. Still, not many of the big fashion houses have implemented significant, environment-impacting decisions to make the business a little easier on our flailing planet. Gucci, however, have just revealed a number of eco-friendly

´Human polar bear´ swims for peace

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Written by: Fiona McIntoshEnvironmental activist Lewis Gordon Pugh’s recent a record-breaking plunge through the frigid waters of a Himalayan lake has capped an illustrious career of extreme swimming expeditions, which began off the coast of South Africa 23 years ago.Pugh’s latest feat, a 1km swim a

World´s Trashiest Hotel Rises in Rome

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“If we do nothing today this will be the future of our holidays” The world’s first hotel made entirely of garbage! The Save The Beach Hotel ain’t pretty, but neither will Europe’s beaches be if its citizens don’t start cleaning up. Designed by German artist H.A. Shult as part of a publicity campa

One Home, One Earth, One Responsibility

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Written by: Jessica SolomonsThe name Braam Malherbe is synonymous with adventure. The South African environmentalist has combined his love of the outdoors with his passion for running in order to spread his message about the plight of our planet. He has travelled from Tsitzikama to Cape Town on foot

This is how Obama does mad

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Pundits want Obama to get mad over the oil spill? This is how Obama does mad.In an appearance on the Today Show yesterday, Obama spoke in some of the firmest language yet about his frustration over the oil spill in the Gulf. “I don’t sit around just talking to experts because this is a college semin

Russell Brand’s Swap Shop is a lesson in budget buying

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Written by: Jessica SolomonsHe’s an actor and a comedian but now Russell Brand, one of Britain’s most famous exports, is adding socially responsible entrepreneur to his list of skills. The quirky star set up a swap shop in a LA Shopping centre for one day only, encouraging passers-by to trade their

Leona Lewis goes on ethical fashion shopping spree

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UK singer reportedly spent more than $250K on animal-friendly outfits for new tour UK pop sensation Leona Lewis is one of those rare celebrities who actually walks the walk when it comes to promoting a more animal-friendly world. The three-time Grammy Award nominee has long criticized the use of

Stand Tall with The Wedge

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TOMS, one of our favorite ethical shoe brands that uses the purchasing power of individuals to benefit the greater good, has recently launched ´the wedge´.The Wedge is the new shape of giving from TOMS, and offers so many possibilities — they’re perfect for work, lunch with friends, or going out on

When Oil & Hurricane Collide

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The below video from CNN reporter John Zarrella shows what will happen should a hurricane strike the oil ridden Gulf Coast this hurricane season. Gulf Coast residents now face a new worry with the beginning of hurricane season coming up soon due to the latest BP Oil spill…Nicsx