Levi Strauss has developed a new way to make jeans using 100% recycled water. The denim manufacturer, which applied the first-of-its-kind process to 100,000 pairs of women’s jeans during a test run, says it saved some 12 million liters of water, or enough to fill nearly five Olympic-size swimming pools.
Actress Olga Kurylenko will have the honor of walking the red carpet at the 86th annual Academy Awards on March 2nd for Red Carpet Green Dress. Kurylenko’s gown will be the sustainable vision of contest winner Alice Elia, a student of ESMOD in Paris, where she is currently being mentored through dress construction by the college’s couture team.
In an effort to create more of a sustainable and ethical mission, H&M’s Conscious Foundation will donate over $28 million to global programs that enact change in the areas of education, clean water and women empowerment programs.
A Bristol fashion designer will saw some of her work paraded by music stars from around the UK at the Brit Awards last night. Katcha Bilek, who runs her own fashion design company, KB, won a contract to supply men’s goodie bags at the 2014 edition of the major awards ceremony for the British music industry.
Greenpeace activists opened Milan Fashion Week yesterday at Italy’s Galleria Vittorio Emanuele II by unfurling an enormous banner calling for toxic free fashion in the luxury fashion industry.
Kellan Lutz will be wearing the Red Carpet Green Dress Challenge’s first winning sustainable tuxedo – designed by New Zealand designer Jomnarn Dul – down the red carpet on Oscar night, 02 March 2014.
Estethica was founded by the British Fashion Council in September 2006, to promote sustainable fashion at the heart of London Fashion Week. This season, for the first time, Estethica designers will be integrated throughout the London Fashion Week Designer Showrooms at Somerset House, acknowledged by an Estethica tag.
Labor activists threw a spotlight on the high cost of cheap fashion by highlighting the plight of Bangladesh’s garment workers at New York Fashion Week last Thursday.
International ethical cosmetics giants LUSH have come out in support of equal love in the lead up to Valentine’s Day, by promoting their campaign for LGBTQ rights with All Out – the global movement for love and equality with over 1.9 million members.
Vivienne Westwood trading in fashion for the fight against climate change, well, sort of, with her latest initiative, Save the Arctic.