Fashion News

M&S eco-friendly initiative shwopps 500,000 clothing

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Following the launch six weeks ago in a clothed street in East London, Marks & Spencer (M&S) has announced the first results of its revolutionary clothes recycling initiative, Shwopping. Half a million used and unwanted items have been shwopped – the equivalent of eight items a minute. Every single one has been donated to Oxfam for re-sale, re-use or recycling.

Fashion´s effect on our water supply

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Most of us know that the fashion industry isn’t the most sustainable industry in the market. The fast cycles (promoted by disposable clothing that needs to be replaced each season), coupled with harsh labour practices, cross-country transport and the chemicals used during the production processes, make it everything but green. While a lot of attention gets placed on labour practices and production processes, how often do we take a look at the fashion industry’s effect on water supplies?

Biodegradable liquid wood sunglasses from Gucci

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After their 2011 debut of four sustainable eyewear models produced in collaboration with Safilo group, Italian luxury brand Gucci is continuing their commitment to the environment with the design of sunglasses made from liquid wood – a biodegradable material which has never before been used in the eyewear sector – and new eco-friendly packaging.

Sustainable Soles from Gucci

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Gucci have become the latest brand to design an eco-friendly shoe line as part of their pre-fall 2012 collection. Following in the footsteps of the likes of Stella McCartney, the new shoe collection designed by creative director Frida Giannini will use biodegradable plastic instead of leather or suede to create chic, guilt-free footwear. The project is part of Gucci´s ongoing commitment to the Copenhagen Fashion Summit, the world´s most important conference on sustainability and fashion.

Oops, Gaga did it again

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Lady Gaga hammed it up at a recent concert in Tokyo wearing a second meat dress. On Monday, the controversy-courting singer tweeted a photo of herself—photographed by famed lensman Terry Richardson, no less—belting out “Americano” while standing between twin flanks of prop meat. While Gaga remained