FASHION

levis-waterless-jeans

Levi’s using 100% Recycled Water to make Jeans

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Levi Strauss has developed a new way to make jeans using 100% recycled water. The denim manufacturer, which applied the first-of-its-kind process to 100,000 pairs of women’s jeans during a test run, says it saved some 12 million liters of water, or enough to fill nearly five Olympic-size swimming pools.

red carpet green dress oscars 2014

Bond Girl to Don this year’s Red Carpet Green Dress at the Oscars

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Actress Olga Kurylenko will have the honor of walking the red carpet at the 86th annual Academy Awards on March 2nd for Red Carpet Green Dress. Kurylenko’s gown will be the sustainable vision of contest winner Alice Elia, a student of ESMOD in Paris, where she is currently being mentored through dress construction by the college’s couture team.

upcycled goodie bags at the 2014 brit awards

Upcycled Goodie Bags at Brit Awards 2014

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A Bristol fashion designer will saw some of her work paraded by music stars from around the UK at the Brit Awards last night. Katcha Bilek, who runs her own fashion design company, KB, won a contract to supply men’s goodie bags at the 2014 edition of the major awards ceremony for the British music industry.

estethicaAW14 london fashion week

Estethica AW14 at London Fashion Week

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Estethica was founded by the British Fashion Council in September 2006, to promote sustainable fashion at the heart of London Fashion Week. This season, for the first time, Estethica designers will be integrated throughout the London Fashion Week Designer Showrooms at Somerset House, acknowledged by an Estethica tag.