eco fashion news

pharrell-gstar-raw-for-the-oceans-1

“Raw for the Oceans” – Recycled Plastic Line Unveiled by Pharrell & G-Star Raw

by

All eyes on “Raw for the Oceans”. Earlier this year we told you about the collaborative effort between Dutch label G-Star Raw, musican Pharrell Williams’s Bionic Yarn eco-textile firm, and the Sea Shepherd Conservation Society’s Project Vortex, the fashion capsule is the first denim-based one to incorporate fibers derived from salvaged ocean plastic.

love your clothes

John Lewis Joins #LOVEYOURCLOTHES Initiative

by

Fashion-conscious shoppers are being urged to help reduce the £140 million pound worth of clothes that are being binned every year. To improve the impact that the clothing industry has on the environment, #LoveYourClothes, which is a Zero Waste Scotland initiative have teamed up with John Lewis for a series of sustainable fashion events in Scotland.