eco fashion

Adidas Introduces “Futurecraft 3D”, a Running Shoe with 3D Printed Materials

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Last week sportswear giant, Adidas, unveiled the “Futurecraft 3D,” a 3D-printed, customized running-shoe midsole designed to meet the cushioning needs of an individual’s foot. Hailing it a “production breakthrough,” Adidas says the concept piece will take the running-shoe standard to the “next level” by offering a flexible carbon copy of the athlete’s foot, down to his or her exact contours and pressure points.

Livia Firth Curates Sustainable Fashion Collection for Marks & Spencer

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Marks & Spencer is rolling out the green carpet for Livia Firth, staunch promoter of sustainable fashion. Together with her Eco-Age, her ethical-brand consultancy, Firth has pieced together a capsule wardrobe, derived from the British department store’s autumn collection, to “meet the working woman’s needs,” according to Marks & Spencer.