eco fashion

M&S eco-friendly initiative shwopps 500,000 clothing

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Following the launch six weeks ago in a clothed street in East London, Marks & Spencer (M&S) has announced the first results of its revolutionary clothes recycling initiative, Shwopping. Half a million used and unwanted items have been shwopped – the equivalent of eight items a minute. Every single one has been donated to Oxfam for re-sale, re-use or recycling.

Fashion´s effect on our water supply

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Most of us know that the fashion industry isn’t the most sustainable industry in the market. The fast cycles (promoted by disposable clothing that needs to be replaced each season), coupled with harsh labour practices, cross-country transport and the chemicals used during the production processes, make it everything but green. While a lot of attention gets placed on labour practices and production processes, how often do we take a look at the fashion industry’s effect on water supplies?

Avant Garde 2012

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Avant Garde, Live Eco´s upcycled fashion project, is underway for a second season. Together with the Design Academy of Fashion, Live Eco will be presenting an upcycled fashion show, proudly sponsored by Pick n Pay & The Body Shop, at The Green Expo at the CTICC on 24 November 2012.

Sustainable Soles from Gucci

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Gucci have become the latest brand to design an eco-friendly shoe line as part of their pre-fall 2012 collection. Following in the footsteps of the likes of Stella McCartney, the new shoe collection designed by creative director Frida Giannini will use biodegradable plastic instead of leather or suede to create chic, guilt-free footwear. The project is part of Gucci´s ongoing commitment to the Copenhagen Fashion Summit, the world´s most important conference on sustainability and fashion.