ASOS, Levi Strauss, and Marks & Spencer are the latest clothing brands to connect with Canopy Style, a nonprofit that seeks to eliminate endangered-forest fibers from the garment supply chain.
To celebrate this month’s Earth Day on the 22nd April, the Stella McCartney brand announced that it will be joining the likes of Zara & H&M on Canopy’s Fashion Loved by Forest Campaign which promotes not using endangered forests for the production of viscose.