RE:, the iconic and edgy denim brand known for its sustainability credentials has launched its first trendy and innovatively designed standalone store in Menlyn, Pretoria and introduced a first for the South African retail environment with their use of specialised, sustainable mannequins.
Re/Done is a sustainable fashion brand that upcycles aged denim into stylish and creative new looks. The Re/Done team take apart denim jeans at the seams and give them a new lease of life.
Levi Strauss knows one thing for sure, making a pair of jeans is an extremely water intensive process. In a new report made public last week, the denim giant unveiled the results of its latest product life-cycle assessment, an update to its original, first-of-its-kind 2007 study.
This October Swedish retail giant, H&M, will introduce “Conscious Denim,” an extensive line of indigo essentials for men, women, and children that promises to reduce the environmental impact of jeans.