Actress, Social Entrepreneur and Environmentalist Lily Cole adds ‘Shoe Designer’ to her title as she launches her first trainer collection with sustainable brand Veja, as part of her work as ambassador for Sky Rainforest Rescue.
Shoes and sneakers don’t really seem like products that would have a large impact on the environment, but they do. The footwear industry – along with the rest of the textile industry – is one of the worst polluting in the world.
You probably haven´t heard of Veja as they employ a zero zero strategy of not advertising. But I think their way of doing business and producing their products is just too good not to share!