Earlier this month, Levi’s announced the Fall 2015 launch of the Levi’s Wellthread™ Collection, which touts a holistic approach to sustainable product design: The line was made in 100 percent cotton for easier recyclability, by empowered workers — and includes the first garments to feature Levi’s Water
Levi Strauss knows one thing for sure, making a pair of jeans is an extremely water intensive process. In a new report made public last week, the denim giant unveiled the results of its latest product life-cycle assessment, an update to its original, first-of-its-kind 2007 study.
Levi’s CEO, Chip Bergh wants you to stop washing your jeans!