RE:, the iconic and edgy denim brand known for its sustainability credentials has launched its first trendy and innovatively designed standalone store in Menlyn, Pretoria and introduced a first for the South African retail environment with their use of specialised, sustainable mannequins.
Local retail giant, Woolworths, has just appointed Grammy-winning artist Pharrell Williams, who will spearhead sustainability-focused projects in his role of style director.
South African retailer, Woolworths is leading the way locally in terms of producing a sustainable denim brand. Introducing RE: F.I.T and RE: cycled jeans, Woolies’s new sustainable denim range, made using 100% African cotton.