Eco Friendly Denim Brands

Denim is a fashion trends that never dates! Denim has stood the test of time. It is one of the most universally appealing and versatile items. Denims can also be worn in a number of ways… with a stylish t-shirt and boots they are ideal for a day downtown, heels and a jacket, they fit in at the office and with a sexy top and stillettos they are ready for a night on the town! How many other items in your wardrobe can say the same?

Thanks to some of the most recognised denim brands, there are now jeans that allow you to liveeco! Most are made from 100 percent organic cotton, dyed with natural indigo dyes and some even feature recycled zippers, buttons and rivets. One unique brand is so committed to recycling that they even make jeans from their own jeans!

If you think organic denim translate to ´hippie´ or ´treehugger´ you´re in for a surprise! These companies feature all the latest and greatest in colours and styles from the low-riding relaxed fit to the super skinny and every fit in-between. Here are our picks for of the top eco-friendly and stylish jeans! Unfortunately only a few brands are available in SA at present.

Now you can love your 7´s even more, knowing that they offer a line made from 100% organic cotton in both men´s and women´s styles, all in a wash appropriately called Yosemite. These jeans are so popular that the company keeps selling out quickly every time they get them in, so keep checking the website if you don´t see them. www.7forallmankind.com

The Aoki Denim Collection (aoki is Japanese for green tea) is made from 98% raw organic cotton with 2% of stretch. The women´s line is designed to make you look long and lean with three different cuts to fit any body type. www.aokijeans.com

Designed for the eco-chic woman who is transforming the face of fashion, Del Forte Jeans are made from 100% organic cotton and come in classic, fashion-forward styles. Check out their Project Rejeaneration – ´recycle your jeans and regenerate your style´. www.delforte.com

The name synonymous with jeans has evolved and produced two eco friendly lines: Levi´s Eco and Levi´s Capital E. Eco is made with all or a large percentage of organic and recycled cotton, while Capital E features all organic cotton, as well as recycled buttons, rivets, zippers and natural indigo dyes. Both lines feature the same style and quality that made the brand famous. www.levistrauss.com

James Jeans is taking a different approach to living eco! While the jeans are not made of organic cotton, the process that they go through to achieve the different washes is green! Rather than using potassium promangnate and a washing machine to ´age´ the jeans, the company hand brushes a mix of tea leaves, coffee and other natural ´reactants´ on each pair and then dries them in the open air and sunshine. The result is a great looking, soft and comfortable jeans, processed without chemicals. www.jamesjeans.us