The U.S. first lady wears ethical clothing from ASOS Africa Collection
Although Michelle Obama loves her designer dresses, and has wowed in gowns made by Alexander McQueen, Tracey Reese and Jason Wu, she is also not afraid to shop with the bottom line in mind. She was recently spotted on local shores wearing a top from the Asos Africa Collection whilst on her visit to South Africa, with her two daughters.
Not only has Michelle Obama decided to shop highstreet but has also decided to support Asos in their plight to help local communities in Africa by wearing the Asos Africa Collection. Asos worked with SOKO in Kenya to produce the Asos Africa Collection and also enable underprivileged communities to establish sustainable businesses through their local craftsmanship. The scheme will give £5 to each Asos Africa garment sold directly to help the construction of SOKO’s new workshop, which Asos Foundation matching each £5 donation.
“As a British fashion brand, with global online reach, we are thrilled at Asos to have Michelle Obama – someone who continues to be a great ambassador for fashion – flying our flag abroad,” said Asos CEO Nick Robertson.
“Asos Africa is our dedicated ethical collection, now in its third season and produced in Kenya by 25 local craftspeople to help empower the community, so it feels very appropriate to have the First Lady wearing it whilst doing valuable humanitarian work in South Africa.”
As well as the ASOS Africa collection, Asos has also been housing ethical brands such as People Tree, Fin Oslo, and Made Jewellery. The Green Room is ASOS’s online space dedicated to labels with ‘a story to tell’, featuring fair-trade, upcycled and handmade garments for the eco-fashion enthusiast.
Judging by Michelle´s latest choice in fashion, she seems to also be adopting the attitude of “Yes we can” make a difference to climate change through our fashion choices… Big up to Mrs Obama.
Via styleclone
The liveeco team
