To encourage more environmentally responsible living, Heinz Ketchup has launched the “Join the Growing Movement” campaign on its restaurant bottles in the U.S., featuring PlantBottle technology, inviting consumers to promise to be more environmentally responsible through a mobile application. For each pledge taken and shared, Heinz will help plant a tree, up to 57,000 trees.
Heinz uses the innovative PlantBottle packaging as part of a strategic partnership with The Coca-Cola Co., which commercialized the breakthrough technology. Made from up to 30 percent renewable material derived from sugar cane, PlantBottle plastic looks, feels and functions just like traditional PET plastic, and is still 100 percent recyclable. Currently, all 20-oz Heinz Ketchup bottles in the U.S., in both retail stores and in restaurants are now made with PlantBottle packaging.
“Heinz is committed to utilizing the best technology and innovations available to be as environmentally responsible as possible,” says John Bennett, vp-Foodservice Ketchup, Condiments & Sauces, at Heinz. “This program celebrates not only what Heinz is doing to be more sustainable, but also how everyone can do their part to live a more eco-conscious lifestyle.”
This summer, the front label of Heinz Ketchup bottles in restaurants will feature the language “Join the Growing Movement” and the back will have a quick-response (QR) code that will let diners promise to be more environmentally responsible—whether through recycling more, toting groceries in reusable bags or turning off appliances when they’re not in use. For each pledge taken and shared, Heinz Ketchup will help plant a tree with The Nature Conservancy, a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people.
“We’re proud to partner with Heinz for this program to plant 57,000 trees,” says Geof Rochester, chief marketing officer at The Nature Conservancy. “We work throughout the world to address the most pressing conservation threats at the largest scale, but being more environmentally responsible can be easy by making small changes in your everyday routines like carpooling or switching to energy efficient light bulbs.”
