The Rag Bag encourages consumers to donate something old every time you buy something new. The Rag Bag is a dual-function shopping carrier designed to make it easy for consumers to recycle unwanted clothes.
The Rag Bag is an initiative by Swedish fashion label Uniforms for the Dedicated. At home the consumer flips the bag inside out to become a pre-addressed, postage-paid envelope, ready for filling and depositing in the nearest mailbox. The product is a simple way of solving a complex problem, according to DDB Sweden, the advertising firm responsible for the carryall’s design.
[youtube_sc url=”http://youtu.be/FrYDd3M7a7Q” title=”the%20rag%20bag”]Made from thin, but sturdy, biodegradable plastic: white outside for “new” and black inside for “old.” The result turns a passive symbol of consumerism into an active tool for social and environmental change.
“We consume too much,” writes DDB Sweden on the Cannes Lions website. “With this in mind, we wanted to find a way to convert every purchase into something that would do good in the world. We wanted to influence brands and consumers, and help them take a practical stand for sustainable fashion, recycling and social responsibility.”
via Ecouterre
