South African retailer, Woolworths is leading the way locally in terms of producing a sustainable denim brand.
Introducing RE: F.I.T and RE: cycled jeans, Woolies’s new sustainable denim range, made using 100% African cotton.
Woolworths teamed up with WWF-SA and Green House to find the most sustainable way to make the new “green” jeans and found that they could drastically decrease water usage and reduce the amount of chemicals used in the regular denim production process.
Fashioning a sustainable future
This is a big move for sustainable denim and sustainable fashion in South Africa. Not only has this process reduced energy and water usage in the company’s denim production process by more than half, but Woolworths have also switched to using environmentally friendly chemicals in the dyeing process and are using 100% African cotton in the sustainable denim range.
Following on international trends, the men’s RE: cycled denim jeans are made using recycled plastic bottles.
Find out more about the RE: Denim Journey to Sustainability in the video below.
[youtube_sc url=”http://youtu.be/Y4LRrnLA4Yc” title=”RE:%20denim%20sustainable%20denim%20woolworths”]
