Will.i.am is no stranger to the fashion world. In August we told you that the rapper would be collaborating with Coca-Cola on a recycled lifestyle brand. Well now the said brand has come to life.
The Coca-Cola Company and will.i.am have announced the launch of a new lifestyle brand initiative called EKOCYCLE. The initiative will promote sustainability by educating customers about recycling choices and identifying lifestyle products that contain recycled material.