strong-is-the-new-skinny

Strong is the New Skinny

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Whether you’re on Facebook, Twitter, Pinterest or all three, you’ve undoubtedly seen the “fitness motivation” pictures that pop up in your social media news feeds. “Strong is the new skinny” is the latest saying, encouraging women to focus on health and strength instead of starvation diets and wafer-thin frames.

green cleaning product

Clean Green: Does Biodegradability Ensure Eco-friendliness or is it merely Greenwashing?

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According to the Safer and Superior New Product Standard, for a green cleaning product genuinely to be eco-friendly it must meet certain minimum standards. These include being safer for the environment, safer for human contact, offer superior performance and deliver superior savings, when compared to chemical or non-eco-friendly counterparts.

hybrid by nature mercedes-benz SUV

Mercedes-Benz Launches New Hybrid SUV

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Mercedes-Benz has announced its Fashion Campaign and Film for Spring/Summer 2016, masterminded by the legendary French fashion editor and stylist, Carlyne Cerf de Dudzeele (CCD) – an embodiment of urban, provocative cool. The fashion campaign has brought some of the fashion’s most inspiring and creative talents with the acme of automotive technology to present a fabulous, future-facing hybrid of style and sustainability.

engineered silk bolt threds

Yeast-Engineered Silk Could Produce “Stronger than Steel” Clothes

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A San Francisco startup is giving spiders and silkworms a run for their money. Bolt Threads has developed a synthetic, “programmable” alternative to larval- or arachnid-produced silk. Engineered using proteins derived from yeast, the fibers can be manipulated to deliver any combination of softness, strength, and durability. They’re even machine-washable.